Dear friends,
As I embark on writing my first blog and let me give you a brief about my professional life so far... I am a Retail professional having over 17 years of work experience in Branding, Advertising and Retail sectors. I would like to share my wisdom with all of my friends in my blog i.e. fascinatingretail.blogspot.com
My first blog is dedicated to Advertising and marketing communications done by some of Indian brands that are still relevant and has helped their brand owners create an empire. These are classic brand cases and would take my readers ( most of Indian countrymen) into nostalgic journey.
a) Amul : The evergreen Amul girl character used so efficiently in advertising that it still remains
fresh and relevant fulfilling the brand promise. A classic example of making a brand stay relevant and long lived in consumer's minds.
As I embark on writing my first blog and let me give you a brief about my professional life so far... I am a Retail professional having over 17 years of work experience in Branding, Advertising and Retail sectors. I would like to share my wisdom with all of my friends in my blog i.e. fascinatingretail.blogspot.com
My first blog is dedicated to Advertising and marketing communications done by some of Indian brands that are still relevant and has helped their brand owners create an empire. These are classic brand cases and would take my readers ( most of Indian countrymen) into nostalgic journey.
a) Amul : The evergreen Amul girl character used so efficiently in advertising that it still remains
fresh and relevant fulfilling the brand promise. A classic example of making a brand stay relevant and long lived in consumer's minds.
Brand Promise of the brand is Honesty, credibility built by offering best products to its consumers.
A Brand that is owned by the milk producers of Gujarat is an example as to how an entrepreneurial spirit of farmers grow to become world's largest coop federation serving millions of consumers across the world. Amul girl and its punchier & humor & catchy advertisements based on current affairs makes the brand stay relevant even in today's times.
Hats off to wonderful creative team Amul creative campaigns
B) Fevicol : Another classic example of how to keep brand alive for over 35 years, brand owned by Pidilite Industries has created an empire with its brand " Fevicol". Kudos to its advertising agency O&M india. I am great admirer of Piyush Pandey and his work.
Brand Promise: A bond built to last forever.
Who can forget this commercial from Fevicol which is now a master piece in Indian advertising.
Conclusion: First principle of Brand building is " stay true to your DNA" i.e. promise you want your brand to make to its users.
I wish all upcoming brand managers all the very best in making their brand stay relevant for ages.
Love to all budding marketeers,
Ritesh Mohan
